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CVSL Buys UK Home Cleaning Company

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By: TOM BRANNA

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CVSL Inc. has acquired Betterware Ltd., a United Kingdom-based houseware and home care cleaning products direct-to-consumer company. With approximately 5,000 distributors, Betterware conducts business throughout the UK and Ireland. For its last reported 12-month period, Betterware recorded net revenue of approximately $36 million.  CVSL’s vice chairman and CFO John Rochon Jr. noted that there are significant similarities between Betterware and Kleeneze, another well-known UK direct-to-consume...

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